The fruits of technological innovationPosted by Beth Penfold on January 13, 2011
I’ve decided to coin a new word – techfruit – to describe all the technological hardware and software that is named after a fruit. Of course, there is, Apple, Orange and Blackberry but just a few minutes surfing the net has brought up all sorts of software with fruity handles. For instance, there is web developer software called Grape, a knowledge sharing system called Kiwi and some IT firmware called Tomato. I’ve been wondering about this whole fruit/technology hoo-ha that’s going on and I think that fruits make such popular names because of the associations we make with them. When I think of a fruit I think of something that is simple, nourishing, fresh and these are all things that technology designers and marketers would like us to believe about their products. So, have a bash at googling your favourite fruit and you’ll probably find yourself learning about the latest technology out there!Email this Post
Another aspect of fruits which all these names conjure up is colour. Red, orange and green are all vibrant colours which imply something dynamic – the message technology companies would want to send out about their products. You never know – techfruit may well be here to stay!
I’ve only just noticed this blog post, but you make an excellent point – and it was the reasoning for me calling my technology blog TechFruit – just thought you’d like to know!