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3 Comments

  • I was talking about this recently with my brother (bearded) and sister (a psychologist). A lot of “peak X” phrases seem to pop up then disappear, but it’s a useful formula and I await peak “peak X” with interest.

  • Stan: you’re right. Just after I wrote this post, I read an article about how companies can go on selling smartphones in markets where most people already have them. It said: “We’re probably at peak Apple and peak Samsung,” said Neil Mawston of research company Strategy Analytics. “Once you get past 50% penetration, you move from rapid growth to maturity, and inevitable slowdown.” It looks as if the expression “peak X” is itself reaching a peak.