Carrotmob – language and words in the news

Posted by on August 04, 2009

www.wordle.netCarrotmob is the new BuzzWord this week on Macmillan Online Dictionary.

Contrary to what you might think, it’s nothing to do with angry red-haired people taking to the streets to redress the injustice and persecution they suffer; let’s get that idea right out of the way. Nor is it a mob of genetically-modified carrots on the loose, although it is a good example of bioneering.

It is actually a clever new idea begat by environmental activist Brent Schulkin, whereby in accordance with a prior agreement, large groups of consumers descend upon a business, generating a great surge in turnover (which is the ‘carrot’) that can be invested in environmentally and socially responsible practices.

Carrotmobs are sweeping the world, and here are videos of two: the original one in San Francisco (10 minutes) and one in Charleston (13 minutes). Soon there could be one taking place near you, be on the lookout!

Read more about language and words in the news.

Email this Post Email this Post
Leave a Comment
* Required Fields