A brand-new interjection is on the rise: Simples! The term, a brainchild of the adorable meerkat called Aleksandr Orlov, is a catch-all expression meaning ‘easy, straightforward’. This video is a good example of its use.
For more information about the word simples and Aleksandr’s successful marketing campaign, see links below.
To help Aleksandr beat Sergei at Scrabble, sign up for his petition on Facebook:
Petition for put ‘Simples’ in Dictionary of English Oxford