Simples – language and words in the news
Posted by Kati Sule on September 10, 2009
Simples is the new BuzzWord this week on Macmillan Online Dictionary.
A brand-new interjection is on the rise: Simples! The term, a brainchild of the adorable meerkat called Aleksandr Orlov, is a catch-all expression meaning ‘easy, straightforward’. This video is a good example of its use:
For more information about the word simples and Aleksandr’s successful marketing campaign, see links below.
TV meerkat launches dictionary campaign
Meerkat Aleksandr ‘releasing Xmas single’
How cravat-wearing meerkat Aleksandr Orlov has become the biggest name in insurance
To help Aleksandr beat Sergei at Scrabble, sign up for his petition on Facebook:
Petition for put ‘Simples’ in Dictionary of English Oxford
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