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Check out my new word, ‘thermosemantic’. I’ve just created it to explain the sudden rash of meaningless catchphrases and soundbites coming from our British politicians at the moment. I can see what they’re trying to achieve – they want to classify the British electorate into nice little sections that can be fed the political messages the politicians think we want to hear. Hmm, you may as well try to herd cats. The mindless phrases currently spouted such as alarm clock Britain, hard-working families, the squeezed middle and, most meaningless of all the big society… it’s all just piffle! My new word, thermosemantic, (thermo =hot and semantics =words) sums these phrases up nicely; they are hot, meaning ‘current’ but also that they are full of hot air.

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Beth Penfold

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