language resources

Word association

I think my favourite new entry in the Open Dictionary this week has to be content farm, though it’s my favourite for all the wrong reasons. The phrase just seems to have an ‘icky‘ feel to it, like it’s referring to something rather unpleasant or unsavoury. Maybe it’s because it reminds me of the term puppy farm, where poor dogs are bred over and over in tiny cages simply for profit. Or perhaps it reminds me of battery farm, when hens are kept in tiny cages laying hundreds of eggs. Given that the stuff produced by content farms is of such low quality, the association is probably about right, but I do have the urge to go and wash my hands after typing it…

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Sharon Creese


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