It was Thanksgiving last Thursday, and traffic from the US to the dictionary site was down by 50% on Thursday of the week before. So I wasn’t expecting the US to be entering the greatest number of searches that day.
As it happened, the two most searched for items on Thanksgiving were lip plumper and pout, and all the searches came from India. I assumed the two searches were unconnected, but I’ve now made the connection thanks to Wikipedia‘s explanation that lip plumper is a kind of lip gloss that is intended to make your lips a little fuller, and that ‘Lip plumpers are used by those with thinner lips when full, “pouty” lips are desired’. Frankly, it’s not a product that I would rush out to buy, but different strokes for different folks, as they say.