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Open Dictionary word of the week: content curation

content curation (noun)

the process of analysing and sorting Web content and presenting it in a meaningful and organized way around a specific theme (definition source)
Content curation
has now come to mean the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). However, unlike automated services (such as Google News), the essential difference of curation is that there’s a human being doing the sifting, sorting, arranging, and publishing
(Submitted by Licia from Italy)

Now commonly used in online marketing and social media contexts, content curation has an authorative ring to it that sometimes feels far removed from the curating found in some networks. The word content itself must have a fascinating recent history – something we hope to be looking into soon. But, if you have some thoughts on it – here’s a virtual penny to share it.

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Laine Redpath Cole


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